Nvision Travel participates for the first time with a stand at WTM in London, 7-9 November 2022. Having visited the show as visitors, Albena and Cvetelina decide to participate more actively in advertising Bulgaria on the English-speaking market in 2022.

Specialized in private culture tours, they decide to cheer the visitors and their partners with deliciousWTM and authentic products from Bulgaria. Thus, Gabrovo pestil, Gamza wine from Borovitza winery is tasted at their stand and everyone leaves with a hand-made bookmark with embroidery saying Bulgaria with a beautiful rose. Priority is the personal service to every single person, the emotion which will be remembered after the guest goes home.

Having graduated Tourism in Bulgaria and the Netherlands, Albena and Cvetelina gain experience in boutique tour operators in Bulgaria and Germany and in 2008 they head in a new direction. Nvision Travel designs individual culture and adventure trips at various themes and specialized field trips for universities. In 2009 for the first time, they launch Bulgaria Communism Tours on the Bulgarian market and since 2015 they include Buzludzha in their trips, meeting their guests’ interest. During all that time the wine tourism is included in their programs and in the last few years they devote to support the wineries in their home area Belogradchik and Vidin as well. Licensed English and German speaking tour guides, they care for the personal interaction with the clients and they manage to become friends.


In London they present all of their special interest travel experiences but they go with the intention that everyone at the stand foremost represents Bulgaria. This feeling for togetherness is important in order all colleagues from the travel industry to look in the same direction.

There has been huge interest to Bulgaria at their stand and they are grateful to Nikolay and his colleagues for having served banitsa, tikvenik, Bulgarian yellow cheese and having taken care of supporting the exhibitors during the meetings with guests from all over the world: Australia, USA, Canada, Great Britain, South Korea, India, Ethiopia, Malaysia, Europe etc.

They admit, though, that the most frequent question to them is What could Bulgaria offer in addition to sea and ski holiday? That makes more difficult choosing Bulgaria as travel destination and leads to much more efforts and dedication on their side in order their partner to sell the destination. Almost everyone who stops at their stand is looking for loyal partners and personal service.


Their business cards are of handmade recycled paper, their partners notice that and the sustainability topic comes up. Sustainability in tourism in the conversations is focused on that the revenues to be directed to the small businesses where the foreign guests meet the owners and find out more about their daily routine. As well as the opportunity to plant a tree in order to compensate the carbon footprint.

The next travel fair, that Nvision Travel will participate in and you could support the marketing of Bulgaria with them, is the largest one in the world ITB Berlin in March 2023. For appointments at ITB Berlin: info@nvisiontravel.com or LinkedIn.

Lutenitsa, also spelled lyutenitsa, is a delicious vegetable spread, also referred to as Bulgarian ketchup. It is made of roasted red peppers, ripe tomatoes and seasonings.

The name lutenica comes from the Bulgarian word ljut which means spicy. The red peppers are among the main ingredients of lutenitsa and they give its red color. The name of the dip comes from the spicy peppers. As a result, you will find some versions that are spicy and others mild, based on the peppers and seasonings used.

This tasty dip is present in most households, not only in Bulgaria, but it is also pretty popular on the Balkans. Lutenitsa is most often associated with Bulgaria, whereas Ajvar is associated with Serbia and Macedonia. Lutenitsa is made with tomatoes while Ajvar does not include any tomatoes.


  • 3 kg red peppers (The peppers need to be more than the tomatoes)
  • 2 kg ripe tomatoes
  • Vegetable oil
  • Fresh parsley
  • Fresh garlic
  • Sugar according to your personal taste
  • Salt according to your personal taste


Wash and peel the tomatoes. Boil the tomatoes until water evaporates and stir with a wooden spoon. Roast the red peppers and if you want it spicy, add chili pepplutenitsaers as well. Peel the peppers and clean the seeds. Grind or cut in small pieces the peppers and add them to the tomatoes. Add some fresh garlic in small pieces, some fresh parsley, salt and a little bit of sugar according to your taste. For ripe pink tomatoes sugar will be not needed. The mixture keeps on boiling until it turns into a homogenic paste. Be patient, it can take from few hours up to one day. It is suitable for a family event, everyone to help. Usually, we get together to make lutenitsa in August, when we harvest ripe tomatoes.

The secret of our grandma Bonka’s recipe is that she pours sunflower oil into a frying pan to heat it up and she adds the oil to the vegetable mixture in the end.

From generations each family has their own lutenitsa recipe.

Once you are happy with the veggie mixture, fill it in jars. Close the jars and boil them for 5-10 min longer for the lid to seal. Then you take out and turn over the jars to cool down. Place it in a dark and possibly cold place for the winter.

LutenitsaIn Bulgaria lutenitsa is eaten as a side dish with grilled meat balls, with scrambled eggs or on a toast with cheese. It is childhood memory for all children from the 70 and 80s. When we used to visit grandma, a slice of bread with lutenitsa and cheese was top wanted food. 🙂 And if someone asks you how does it taste, you can reply in Bulgarian: Vkusno = вкусно (delicious).

Bon Appetit!

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